TO OUR NEWSLETTER
Invitation to Exhibit
The Sydney 4WD & Adventure Show has cemented itself as an important event for the outdoor industry. Promoted as a one-stop place for visitors to get all they need for their next outdoor adventure, the 4WD and Adventure Show incorporates displays of camping gear, 4wd accessories, new vehicles, caravans and camper trailers, fishing gear and boats, with 4WD Club displays, travel and tourist information and more. A full schedule of entertainment, special guests and attractions make the event a highly worthwhile day out for the whole family.
The Show’s location at Western Sydney International Dragway is easily accessible and has convenient onsite parking; plus it boasts a permanent 4WD track that is a major focus of the Show. The test track is available for exhibitors to demonstrate new vehicles to a target audience.
Entertainment in 2017 will include special guests on the Engel Bush Camp Stage, guest speakers on the Fourby Forum information stage, Tough Dog Extreme 4x4 Show, 4WD Test Track, camp oven cooking demos, activities for the kids and much more.
The 4WD and Adventure Shows are promoted via a multi media marketing campaign valued at over $350,000. Advertising is national and state based and includes television, radio and press campaigns, digital and social media advertising, outdoor advertising and billboards, public relations campaigns and e-newsletter marketing. The Show’s media partner is Pat Callinan Media, and the events enjoy extensive promotions via Unsealed 4x4, Pat Callinan 4x4 Adventures magazine, and the new RV Daily digital magazine. In 2017 we will introduce some exciting new marketing opportunities including regular electronic news updates and a new Show app.
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